Short but interesting article. Almost all is said in this article : - influencers who promote thongs - large commercial offers of thongs by brands and in a more inclusive range of sizes and marketed more diversely - body consciousness -> my body, my swimwear choice - butt trend since several years - greater cultural acceptance of a range of different body types - exhibitionism - pornification of culture and style - fashion is cyclical - comfy My favorite part : "I think the popularity of thong bikinis exists at the convergence of a focus on building glutes in the gym, a kind of exhibitionist creep in which the butt is one of the last frontiers that had remained mostly covered in public, and a greater cultural acceptance of a range of different body types" What is strange : "Men wear those teeny-tiny trunks where you see everything, so why can’t I wear this?" I am very surprised because a man speedo/brief is NOT as skimpy as women thongs bikinis... Seriously ! Men briefs have a FULL bottom coverage, whereas almost women bikini have an half back coverage, (and thongs have no bottom coverage) And it is the same for the front side. Men briefs have a full front coverage whereas women bikini barely cover their private parts and they need to shave all their pubic hair because the bikini don't cover the pubic area. It sounds weird to say that...

Thanks for the link. It's a good article and worth reading. Fashion IS cyclical; they have to convince you that your old clothes aren't in style anymore or they can't sell you new ones. Any increase in thong sales is fine with me.

It’s a great article and highlights that girls have the same insecurities that guys do. Have to bear in mind that men’s teeny-tiny trunks are the exception when you’ve mostly seen shorts all of your life. The nice bit is that she found wearing a thong bikini really comfortable. That would be my goal too.