<BIG>The Thong Wearers Message Board </BIG> is the place for people who wear a thong or a g-string at the beach.
The Thong Wearers Message Board The place for people who wear a thong or a g-string at the beach.

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Date Posted:11/10/2018 07:38:02Copy HTML

I have seen a lot of discussions on this board about the marketing of thongs and other clothing styles.  Obviously, marketing is aimed at making a profit for the clothing companies.  This can be done by pushing newd styles from time to time so older fashions fall by the wayside as unpopular.  There are obvious gateways to styles, such as the Sports Illustrated swimsuit issue, where showing a particular fashion over and over, year in and year out can influence some to replicate the look themselves.  For the last few years, SI has been pushing smaller and more revealing swimwear on the ladies.  At the same time, guys seem to have their own sources for style "advice".  One is social media.  Another is movies and TV shows where men are only shown in board shorts, and where anything approaching even a Speedo is associated with humor or ridicule.  Both men and women are also highly influenced by peer pressure.  There also is the issue of availability.  If board shorts are the only thing in stores, what else would men wear?

What I wonder is simple.  If all swimwear companies diversified and oftered high-quality swimwear in a variety of styles, would this increase or decrease overall sales?  The old men's Speedo thongs have not been made for a decade or longer, and now command very high prices on places like eBay.  If Speedo started making these again -- even if they charged several times what they do for a standard racing style suit, could they make enough money to still reap an acceptable proffit?

I have been told that the overall statagies of virtually all manufacturing have changed.  In the old days, a manufacturer would make a high volume of items and discount them.  They can make the same amount from selling 10 items at half the price as they would selling 5 items at full price.  (I am assuming shipping, warehouse and manufacturing costs are included in the final costs.)  The other thing that some think is more common now is what some call "planned obsolescense".  This is making things in a way that they will quickly fail and new items must be purchased.  If things don't last as long, there is an automatic market for replacement items to be sold.  Purposefully changing styles every few years is sort of like this.

Some things seem to defy all these trends.  Levi's 501 jeans are an example, being popular in the 60's and still quite a common item at the stores.  Levi's has diversified with skinny jeans, "loose fit" jeans, low-rise, boot cut, etc. They also have all sorts of colors available including several levels of traditional blue jean fading.  Their sales, along with the sales of jeans from other major manufacturers seem to keep going strong.  There are also things people traditionally buy the best of -- or at least what they feel is the best.  Oil used in cars is an example.  Many people build up a strong brand loyalty, to the point where they will add only Quaker State or whatever brand they think is best.  Again, the oil companies have diversified their products with special oils for older cars, synthetic oils, different temperature range oils, etc.

I understand that thongs are available from more companies online than were available from all sources in the past, but Speedo, Janzen, and many others that offered men's thongs at one time have quit making them.  Could Tommy Hillfiger make money on a swim thong? Ordering items online can be convienient, but I think there still is a place for going to a store and actually looking at things you want to buy.  Store sales can also be done in a matter or minutes -- online can take a day or more, even when shipped the fastest way.  Today, I think thong sales would go up if there was a way to buy thongs (especially at resort type places) almost immediately.


Comfythong1 #1

Re:Marketing thongs and other swimwear

Date Posted:11/11/2018 10:35:32Copy HTML

Given that so many people do their shopping online, it makes sense that such items would be more available online. But I think what is currently lacking in the swimsuit industry is brand recognition in those companies making thong swimsuits. In general, people have more comfort buying brands they have worn before or know about. I think if brands like TYR started making suits for actual swimming or diving with a thong cut, people would be more likely to wear them. In fact, as I swim regularly, I can tell you it’s hard to find a thong you can swim in. I currently wear Desmiit brand - it is fully lined, has a drawstring, and offers plenty of coverage and support in front. There aren’t a ton of similar suits. Likewise if brands like Abercrombie started selling thong swimsuits for all genders, thongs would be a lot more popular I think.
ohiothonger #2

Re:Marketing thongs and other swimwear

Date Posted:11/11/2018 02:58:32Copy HTML

I see another trend in manufacturing not mentioned. While I do not have any personnal knowledge if this applies to swimwear or even clothing in general, it might be a factor. Today's businesses seem to be motivated mostly by proffits. Right or wrong, they shy away from products that they think will not create a guarenteed return on their investment. This ties into a second related business technique -- profits alone are not enough. Major profits are what is desireable. Most companies rely on investors, who demand a certain return on their investments. They are not content on making 5% if they can make 15% somewhere else. There are a few nitch areas, such as environmentally friendly products or healthier food products where investors are often willing to make a smaller profit in exchange for the knowledge that they are helping mankind -- or whatever their nitch interests are. When applied to thong sales, a major company like Speedo, Nike, TYR, or whoever may shy away from thongs simply because they see little if any profits in the range that investors are looking for. They certainly have the money and resorces available to sell products like this, but unless the bottom line (pun intended) is as good or better than that for similar products (other swimwear) they see little if any reason to proceed with serious manufacturing efforts. Today's cheeky swimwear as worn by many women took at least 5 years to become main-stream enough that major women's swimwear companies started making and promoting the look. There is hardly any serious mention of minimal men's swimwear, so the demand is not there yet. In the "good old days", there might not have been a huge demand, but there obvioously was some, and I think manufacturers were more willing to spend money on an unproven style and/or willing to not make huge profits on the thong part of their sales. Perhaps they even thought that men's thongs would catch on more than they did, or faster than they did, which would have permitted them to reap higher profits on this style into the future.
beachlion #3

Re:Marketing thongs and other swimwear

Date Posted:11/12/2018 12:30:00Copy HTML

Companies want to make money. They try to push their products and they also try to be the single source. So they make a brand diserable like Nike. But the thong and g-string section is also something a single person can handle. So it is a niche market with small profits. Even a company like Wicked Weasel had to widen its product range but also made more modest suits to get more customers. I never cared for what was in fashion. If I liked what I found in the shop, I bought it. Most of the selection is already dictated by the current fashion anyway. Thanks to the Internet, there is a huge amount of thongs and g-strings available. So I "window shop" and order if I see something appealing. I know what I want, I don't need somebody else to tell me what to like. Marketing is not working for me. If a commercial is annoying, it has even the opposite effect on me.
tiggerix #4

Re:Marketing thongs and other swimwear

Date Posted:11/12/2018 11:21:15Copy HTML

I think many clothing companies miss the trick for both men and women. My OH can seldom find a bra that fits nicely and is still flattering and I have difficulty finding shorts that work for me. In my view much swimwear and beachwear is poorly designed. ASOS had some mens tanga and thong swimwear but it was fairly clunky and that won't appeal to the mainstream. There are a very small number of mens swim briefs generally available in the mainstream shops/online and those on sale are usually not that flattering. Many guys might feel comfortable in a swim brief if it was styled better. I am also not convinced that the small specialist makers provide anything particularly wearable for the mainstream I think there is an opening for better swim and beachwear that is both brief and stylish - not sure the fashion buyers get that.
teeback269 #5

Re:Marketing thongs and other swimwear

Date Posted:11/13/2018 08:58:48Copy HTML

Tiggerix what you are saying is so true. Speedos as sold in shops are horrible, so badly designed, I would never wear them. I was lucky enough to find a local seamstress who makes all my swimsuits, based on speedos, but better cut and much less material. I have photos but I don't know how to insert them. Could someone tell me how I can do that?
tbck1000 #6

Re:Marketing thongs and other swimwear

Date Posted:11/13/2018 07:53:15Copy HTML

My personal opinion on speedo bathing suits is that they were/are primarily for competition swimmers. They have thick fabric, tight waist and a leg openings, etc. Since they get so much exposure (no pun intended) from Olympic swimmers,  water polo players, and the like, the speedo brand likes to stick with that style and image.

 If anyone here has not had a custom swimsuit made before, I highly recommend that you do it. The first time I did it, it was just a whim. But, the experience  and the results were so good that I had a few more made. Getting custom measured, picking out your own fabric, cut, Lining or no lining, etc, is a really fun experience. It is also very gratifying for people to notice your swimsuit and ask you where you got it.

tiggerix #7

Re:Marketing thongs and other swimwear

Date Posted:11/15/2018 12:11:29Copy HTML

Although I complain about the lack of choice in mens swimwear; I have found something that works for me. My current go to is a Modus Vivendi Camo mini brief - it is now end of line - but it is almost exactly the right cut for me. They also have desert pattern ones, plus the bold coloured super low cut briefs, but I prefer the camo style. What I like is the shaped front which gives a good outline and the camo patterning means that although the D&B are on display, they are not so obvious. It is a very lightweight material but is lined. The rear isn't perfect, but few of us have the tight butt that the model has in the photos. Overall it works for me. details here: https://e-modusvivendi.com/sales/swimwear/camo-low-cut-brief-s1711-khaki/ I think Bang Swimwear in the USA make a similar cut.
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